How UGC Videos Can Skyrocket Your Business Growth and ROI

Written by Kraken Staff

April 11, 2024

Your business is running an auto-pilot—like a well-oiled machine. You’ve had consistent revenue for the last several months, and things feel good. Kind of. It seems that you’re just not growing. Sure, business is good and reliable, but where are all those new customers? 

This could be a sign that you need to change up your advertising strategy a bit. Sometimes, the tried-and-true stops working for us after a while. And this is where the power of UGC videos can change the game.

What is UGC Content?

You may have seen this acronym—UGC—floating around on social media or in trade magazines. But what does it mean? UGC stands for user-generated content. And it’s super powerful because, as the name implies, you’re not creating it—your customers and users are. Think about it. If your customers create content—text, videos, images, reviews, etc.—this is like a gold mine!

You can go spend thousands of dollars on videos and great content talking about your business. And yes, you should probably do that. But, the thing is, you’re talking about your own business. Today’s consumers make purchase decisions based on influence and trust. So when they see other people, just like them, talking about a brand? They’re more likely to pay attention.

The Benefits of UGC Video

While any time of UGC content can be valuable to your business, video is really where it’s at. You’ve probably indulged in the guilty pleasure yourself, checking out the newest videos on Facebook, Instagram, and, of course, TikTok. And you’re not alone. It’s estimated that two-thirds of the U.S. population watch videos on their mobile devices and other platforms. Clearly, there’s an audience.

But there’s more to it than that. Roughly two-thirds of consumers find short-form videos to be the most engaging when consuming content on social media. And, almost all video marketers indicate that video provides a high return on investment (ROI). It’s pretty clear, video works. When those videos are created by people who use your products and services, the content becomes more engaging, more memorable, and perhaps most importantly—it’s trustworthy.

Let’s summarize the benefits of UGC video.

  • Real and Trustworthy: Customer videos feel more real than ads. People trust them more because they show real experiences.
  • Gets More Attention: People love watching and sharing these videos. They get more likes and comments, making your brand more popular.
  • Shows Your Brand is Loved: When customers make videos about your products, it shows others that your brand is worth checking out.
  • Saves Money: Making professional videos can be expensive. But when your customers create videos, you get awesome content for free.
  • Reaches More People: Happy customers share their videos with friends, helping your brand reach more people without paying extra.
  • Fresh and Fun: Customers bring new ideas and styles to their videos, making your content fresh and fun.
  • Builds a Community: UGC videos help create a community of fans who love your brand and talk about it.
  • Easy to Share: These videos are perfect for sharing on social media, making it easy for more people to see them.

UGC Content Creates Results 

Still not convinced? Here are some real-world examples that might resonate with you. Airbnb’s “Live There” campaign changed how we see travel. They asked users to share their stay experiences, showing off unique places to stay. This campaign highlighted local life, drawing in travelers looking for real, authentic experiences. Through UGC, Airbnb made travel more about living like a local, not just visiting.

Here’s another great example, especially for the shoe aficionados out there. Louboutin, the iconic French shoe designer, continues to elevate its brand image with a clever UGC campaign. They invite customers to share photos wearing their shoes using #somethingrouge. The best shots get featured on Louboutin’s Instagram. 

Getting Started with UGC Videos in Paid Advertising

By now, you get the message. When your customers are talking about you, it can be super powerful for your brand. And while you can let those videos do their thing, you can also take it up a notch by leveraging those UGC videos in paid advertising. 

Start by picking videos from your users that show off your product in a real-life context. These videos can be turned into ads on platforms like Facebook, Instagram, or YouTube. This approach adds authenticity to your campaigns and resonates more with potential customers. It tells a genuine story. As a result, your ads are more relatable and more likely to create those conversions you need to grow your business. 

Take a look at some of the real results (and awesome videos) that we have helped our clients create.

Ready to Get Started with UGC Videos for Paid Advertising?

Want to start leveraging UGC videos for your ads? Here’s how to make it work:

  • Encourage Sharing: Ask your happy customers to share their stories. Give them a reason, like a contest or feature on your page. To do this, start talking about it on your social pages. Have an announcement on your website. Hang up a cool sign in your store. Make it obvious anywhere and everywhere that you want to hear (and see) what your customers have to say.
  • Use Everywhere: Don’t stick to one place. Share these cool videos across all your social media—Facebook, Instagram, TikTok, Pinterest—for more people to see. 
  • Pick the Best: Not all videos fit. Choose the ones that really show what’s awesome about your product. As we shared in the Louboutin example, use only the best. Poor-quality videos with bad visuals and audio can work against you.

Need help? Kraken Ads is your go-to for making and managing UGC videos. We’ve got the tools and know-how to get your UGC game off to the races.

Contact us today.

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