Unlocking the Advertising Debate: Super Bowl vs. Social Media – Which Delivers Better ROI?

Unlocking the Advertising Debate: Super Bowl vs. Social Media – Which Delivers Better ROI?

Super Bowl LVIII brought football fans together for a thrilling showdown between the San Francisco 49ers and the Kansas City Chiefs, resulting in the latter’s 4th Super Bowl win since 1970. But beyond the game, the Super Bowl is famous for something else: its...
Michael Cera’s Unlikely Affiliation with CeraVe: A Lesson in Viral Marketing

Michael Cera’s Unlikely Affiliation with CeraVe: A Lesson in Viral Marketing

Michael Cera, the quirky Canadian actor known for his offbeat characters, has recently found himself in an unexpected spotlight—signing bottles of CeraVe lotion at a New York pharmacy. Despite his charm, Cera claims no official affiliation with the skincare brand,...