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Scaled acquisition for a quickly growing subscription raw dog food service
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As one of the top dogs in pet food delivery service, We Feed Raw still struggled to find an effective Google Ad management service to meet their needs. They teamed up with Kraken Ads to launch a non- branded Google Search Campaign in hopes of reaching their target audience amid fierce competition with other leading dog food brands.
In order to increase sales and online subscriptions, Kraken applied a non-branded paid search acquisition, in addition to ongoing experimentation of scaling paid search efforts.
The Goal: Maximize overall conversion rate, guiding pet food consumers online to enroll in a free meal plan, eventually leading them to subscribe.
Testing different creatives, ad copy, keywords, bidding strategies, landing pages and more, Kraken helped WFR develop a winning ad strategy.
Generated over $500,000 from paid ads
Achieved a consistent 10x ROAS across Google and Meta
Positioned DiamondBoxx for a successful merger with a leading audio company.
In collaboration with We FeedRaw CMO, Nicolas Nomann, Kraken successfully implemented diverse ROI positive acquisition channels. Through combined efforts, Kraken learned how to value leads in a subscription business and use holistic tracking systems to create an accurate picture of a cross-platform marketing performance.
As a result, Kraken successfully enhanced We Feed Raw’s presence as one of the fastest growing subscription dog food companies in the country.
Just six months [after working with Kraken], paid search & Google are close to 20% of our overall sales, hitting all of our performance goals.
