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Successfully lowered CPA with ‘new’ creative approach for emerging, smartphone service for kids
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Before Pinwheel teamed up with Kraken in Spring 2022, there was the initial desire to improve communication between their target audience as well as their internal team. Additionally, lacking the right tools and guidance to efficiently track website conversions, Pinwheel sought out an agency to help fix tracking issues and lower their CPA.
Upon reviewing Pinwheel’s main objectives, Kraken decided to experiment with new strategies to strengthen the company’s communication style. Departing from practices used for previous clients, Kraken decided to experiment with creative strategy through UGC-style content and social media carousels. Kraken aimed to add emphasis on storytelling through eye-catching graphic design, engaging actors, and voiceover artists to promote Pinwheel’s brand. This would be their primary mission alongside solving the company’s ongoing ROAS tracking issues, and lowering their CPA to at least $135.
Lowered CPA from
$144 to $70
Developed and improved
creative strategy
Resolved massive
ROAS tracking issues
Communication not only improved, but exceeded expectations through successful UGC campaigns. Collaborating with Pinwheel’s dev team, Kraken was also able to troubleshoot and detect causes of ongoing ROAS issues. As a result, they fixed tracking issues, and set up website conversions like optimizing add-to-cart, initiate checkout, and purchase features. Kraken’s work with Pinwheel also allowed the company to embrace Meta as a creative platform. Since then, Kraken has prioritized creative strategies for all clients.
The thing people love most about Pinwheel is their customer service. Highlighting this in campaigns has been super helpful. Pinwheel started as the underdog, but are now well on their way to competing with the big dogs.
