Merchynt is an AI-powered platform that helps local businesses and agencies grow by optimizing their Google Business Profiles. With both B2B and B2C offerings, the platform needed a scalable and efficient way to drive new customer acquisition.

They partnered with Kraken Ads to do just that—scale ad spend, grow sign-ups, and maintain profitability. The result? A 4x increase in budget with CPA goals fully intact, and over 400 new customer signups.

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Merchynt’s platform was driving real results for small businesses and digital agencies—but paid growth had stalled. The team wanted to scale up advertising efforts across search and social while keeping acquisition costs sustainable.

They needed a partner who could take over media buying strategy and execution, while continuously optimizing for results.

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Kraken Ads deployed a cross-channel media strategy focused on scalable growth and cost-efficiency. Our approach included:

• Audience Tiering for B2B and B2C
  Segmented campaigns by customer type to tailor messaging and landing pages, improving conversion rates across both segments.
• Creative Testing Across Meta & Google
  Launched new messaging concepts for local business owners and agency partners, testing dozens of ad variations for efficiency.
• Lookalike & Retargeting Infrastructure
  Built high-performing lookalikes from CRM data and deployed full-funnel retargeting using video and static formats.
• Conversion Tracking Optimization
  Ensured accurate reporting through enhanced conversions and verified event matching across all platforms.

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